In SEO (Search Engine Optimization), the term “ link popularity ” refers to the number and quality of incoming links, also known as backlinks, that point to a particular website or web page. It greatly impacts how well a website performs in search engine results pages (SERPs).
Search engines like Google use link popularity when deciding where to place a website in their results because it can measure a website’s authority, trustworthiness, and importance.
What is the popularity of the link?
Link popularity measures the number and quality of backlinks pointing to a particular website or webpage. It is used in search engine optimization (SEO) to compare the backlink profiles of different websites. There are several techniques for determining link popularity.
Some only analyze the number of backlinks, while others, like us, take into account the quality of those links.
How important is link popularity?
Link popularity is important because it affects search engine rankings, website authority, brand awareness, and the number of referrals and organic visitors. An effective SEO strategy should entail building a strong and reputable link profile.
Backlinks are one of Google’s most important (and verified) basic ranking criteria.
Search engines view backlinks as a vote of confidence from other websites. Therefore, the more high-quality backlinks a website has, the more credibility and trustworthiness it will have in Google.
As a result, websites and pages with a ” popular link ” score better in search results.
This is why most SEOs devote so much time and effort to link development.
How to increase link popularity in SEO?
The short solution is to get more backlinks!
However, not all connections are created equal. Some are more impactful, while others are ineffective or even harmful. Let’s take a deeper look at boosting link popularity by attracting the right types of connections to your website.
1. Don’t search for too many links from the same site.
Getting backlinks from a variety of authority sites is essential to developing a strong backlink profile. For example, 10 backlinks from 10 different domains are more valuable than 10 links from the same domain.
Having hundreds or thousands of links from the same page doesn’t make any sense (unless it happens automatically). Google may mark these links as “spammy” and ignore them or, worse, penalize your site. That’s why we suggest increasing the number of referring sites rather than the number of backlinks.
2. Get links from official websites
Links from websites with stronger backlinks (or higher link popularity) are more useful, assuming they’re on a relevant topic. You can use Ahrefs’ DR metric to find authoritative websites with potential backlinks.
Here’s how you can make it happen:
- For example, let’s say you’re looking for guest blogging opportunities to increase backlinks to your affiliate site in the “pets” niche.
- Simply go to Content Explorer in Ahrefs and search for any relevant term, like “pet health” in the title.
- Next, use the following filters.
- DR of 50, shortlist sites with good links.
- One page per field.
- Avoid having multiple pages of the same site.
You will receive a list of trusted websites (along with their SEO metrics) to contact for guest blogging opportunities.
However, you should not rely solely on the DR scale.
The overall quality of the site, including its design, user experience, and organic search traffic, will also provide information about its authority. You shouldn’t avoid getting links from great websites just because they have a low DR.
3. Focus on relevance
When your website links to relevant sites and web pages , it gains topical authority. For example, if you are a packaging machinery manufacturer, it is better to use one relevant link from an engineering or technology blog than 10 links from a smartphone review site.
4. Get follow links
If you’re new to SEO, keep in mind that only followed links (those without the “nofollow,” “UGC,” or “sponsored” attributes) pass Google PageRank to the linking page, which can help rankings.
Google doesn’t count nofollow links as votes when ranking pages. If you want to increase the link popularity of your website, aim to get nofollow backlinks. However, that doesn’t mean you should miss out on the possibility of receiving a nofollow link, which could provide referral traffic to your site.
5. Create high-quality content
High-quality content is the foundation of link building. When you create compelling and engaging material, other websites will naturally link to it. There are different types of content that may include blog posts, articles, infographics, videos, and other arrangements that match your core interest group.
When you consistently post meaningful content, other sites will naturally link to it as a form of viewpoint or asset. This is because engagement with high-quality content increases the credibility and value of its content.
6. Breaking the link building
Identify sites in your niche that have broken links (links that no longer link to dynamic pages). Contact the site owner and suggest replacing the broken link with a link to your relevant content. This technique can be useful when you help them fix their website and they provide you with a canonical link.
This technique helps both parties because you are helping them improve the customer experience on their website while also creating an important relationship.
And finally
Overall, link popularity plays a significant role in SEO, and it is important to approach link development strategically and ethically. Focus on creating high-quality material, developing connections, and upgrading your content to increase the number and quality of links pointing to your site.
By taking advantage of these techniques, you can improve your site’s strength, rankings, and overall online presence.
Conclusion
In conclusion, link popularity is a critical factor in SEO, reflecting the number and quality of external links pointing to your website. It significantly influences search engine rankings by signaling credibility and trustworthiness. However, achieving and maintaining high link popularity can be challenging without a strategic approach. By working with the Best Link Building Services Agency, you can ensure that your website receives high-quality, relevant backlinks that enhance your link popularity and ultimately boost your search engine visibility.
